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Developing
Your Marketing Program Plan
Part of your integrated
marketing plan is a well-defined set of marketing programs that
effectively reach all of your key audiences - your customers,
partners, press and analysts. Marketing programs can include events,
direct mail and email campaigns, advertising, press and analyst
relations, word of mouth or viral marketing, and channel development.
Each of these program types can be effective at reaching your
prospects and partners if they are planned and executed effectively. |
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Direct mail or email marketing campaign |
Need to generate
qualified leads? We can help you develop a creative direct marketing
campaign that gets the attention of your ideal customer. We will
manage the campaign, ensuring the copy is written, the direct mail
piece is created, the email is developed, the direct response action
is supported on your Web site, and tracking of the results occurs. |
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Internet Marketing |
Direct marketing
becomes more affordable by using the Internet. Drive prospects to your
web site with a well-planned Internet marketing campaign. We will
identify your keywords, submit your site to search engines and develop
your search engine advertising campaign through Yahoo SearchTM
or GoogleTM. |
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Advertising |
Advertising may not be
for all businesses, but when traditional media advertising is
essential, let us do your advertising design, media buy and manage
your campaign. Our experts can ensure you only place your ads in the
appropriate magazines, newspapers and trade journals. |
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Public Relations |
Your PR initiatives can
cost-effectively communicate your message to prospects and partners,
but you need to develop a well-integrated PR plan to achieve this
goal. Let us help you develop the plan, select the PR expert, and work
with them to get you the coverage you need to build awareness and
visibility in the market. |
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Events |
Even in this age of
Internet communications, events, such as trade shows and seminars, are
still valuable marketing programs because they give you the
opportunity to connect with prospects face-to-face. The Vista
eVent service helps you plan and execute
any type of marketing event that will get you in front of your key
prospects cost-effectively. |
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Partners & Alliances |
Alliances can be created
to increase your sales channels, extend your consulting organization,
or provide key technologies that enhance and extend your product
offering. Before you dive into recruiting partners, you need to
understand which partners will result in the best relationships for
your company. We help you develop an alliance strategy and plan that
will identify your key partners, how to recruit them, and what they
need to be successful. |
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