to business-centric. Even the
name of the course could be
changed to ‘business
studies’ taking into account
the range of subjects within its
fold.
The
ball started rolling about a
couple of months back when the
University Grants Commission
instructed the universities to
overhaul the course based on a
model curriculum framed by it.
It has split the course into
five specialisations —
accounts and finance, marketing,
international business, banking
and insurance and e-commerce.
Calcutta University, however, is
interested only in the first two
while the rest are not being
considered immediately.
Application
of information technology is to
be weaved into both honours as
well as the general courses in a
big way. A number of existing
papers will have new titles even
as the ‘finance component’
assumes greater significance in
the syllabus that was last
modified in 1998. Accountancy is
divided into two, and new areas
like capital markets are being
drafted in.
A
panel comprising members of the
board of studies of commerce and
subject experts are busy framing
the new course based on the UGC
suggestions and another list of
proposals conceived by the West
Bengal Higher Education Council.
The final list will be an
amalgamation of all these
recommendations.
"The
UGC proposals are well
thought-out. There could be some
objections but that can be
sorted out. A host of new topics
has been suggested which is a
positive step,’’ says pro
vice-chancellor of Calcutta
University Prof Suranjan Das.
Workshops have been held in
colleges to involve teachers in
the process of transition. The
final draft is ready but the new
course won’t come into effect
before 2003.
A
finance bias is expected in the
accounts and finance course
which could take the form of
higher mathematics and economics
other than an advanced level of
accountancy. Topics like
indirect taxation that have so
far been less important at the
undergraduate level are now set
to carry more weight. Chairman
of the board of studies of
commerce Prof Sudipti Banerjee
says the changes were
inevitable.
Under
accounts and finance, corporate
accounting, information
technology and its implications
in business, management
accounting, financial
management, financial market
operations security analysis and
portfolio management and
financial statements analysis
are some of the new papers being
mooted. The marketing segment
will see the entry of
advertising, sales promotion,
product management, price
management, international
marketing and distribution.
Other
than a mastery over finance,
articulation and effective
communication have been
stressed. But senior teachers
are sceptical. "the
standard of questions and books
available will determine if the
new course makes any
impact," says Prof Amitabha
Mukherjee of St Xavier’s
College. Prof Prabodh Mishra of
Khidderpur College welcomes the
new syllabus but points out that
it would be unwise to conclude
that this would transform B.Com
overnight.